Learning & Work in the
Age of Automation & AI
22nd September at 9am (EDT) – 2pm UK (BST)- 3pm Central Europe (CEST).
Innovative Design to Create Unique Brand Experiences
When looking beyond the visual, design is capable of providing increasingly functional, practical, and personal experiences, solving the challenges of our time, no matter if they are as big as global warming or as customizable as a purchasing process.
For companies, a design-based culture is critical to creating a high-impact brand experience. According to the McKinsey Institute, more than 40% of companies surveyed are still not talking to their end-users while developing new products and strategies.
Since design is made by people and for people, it gains a social role. The design has the power to be inclusive, ethical, and sustainable and, therefore, it has innovated all sectors of the economy, from retail to manufacturing.
In the 6th edition of Economics of Change, you attend a C-Level event with global leaders such as Eric Einhorn, one of the biggest advertising names in the world; Cristiano Rodriguez, Creative Director of the accessories brand Zeferino; Jeffrey Litvack, CEO, member of the board of directors at Adweek; and Nana Baffour, Qintess´s Chairman, CEO and Chief Culture Officer.
Attend the 6th edition of Economics of Change and:
- Understand how design plays a key role in connecting the brand with its audience;
- Understand how design goes beyond the visual, being able to solve major current and future problems on the planet and reflect the behavior of society;
- Gain access to insights from leading experts to apply to your daily work routine.